Helping the business really take off*
The challenge
They needed to let people know about the new service and build traffic and sales quickly from a standing start without having to spend a small fortune on a huge launch.
The results
Since the start of the campaign we have increase the number of unique visitors to the website by 151% and this number continues to increase as we develop their search engine marketing, paid search advertising and social media marketing campaign further.
What we're doing
Key to our marketing success was understanding the target audience inside out – one discovery was that we didn't necessarily need to target the users of the flight service themselves. They generally didn't book it, but Personal Assistants and others did.
To generate qualified traffic to the website and increase links to the site we set out a web marketing strategy combining natural search marketing, pay-per-click advertising and online pr.
To improve conversions we analysed the website in detail from the point of view of what tasks visitors want to achieve and how can we help them achieve these quickly. We provided detailed insight and guidance to the internal web team to help them perfect the site and increase sales.
Email us or call us on 01273 689 672 to see how we can help you.
* Do you see what we did there... helping their business take off...private jets... never mind...