Goal
As part of a requirement to increase the level of knowledge and expertise of practitioners in Sussex, Qube was commissioned to help create an online community of youth sector practitioners.
They needed to be receive news and useful knowledge on a regular basis as well as having somewhere online to discuss issues relevant to their work.
Solution
'Our approach was to use an email-based newsletter to provide relevant weekly sector news and information direct to community members' inboxes.'
- The content is regularly adapted to meet user needs based on evaluation
- The newsletter provides a local angle on sector news
- The email mailing list is grown through the website.
Results
- A survey found 71% found the email newsletter informative
- The opening rate is over 51% and click-through rate over 52%
- Website usage and interaction peaks weekly when the newsletter is sent
- The email mailing list has grown by over 20%.
'There has been a cost saving through a significant reduction in the number of emails sent – all information to be sent is brought together in this newsletter.'
Mona Walsh, Head of Communications, Connexions Sussex.
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