People like simple email newsletters...
You want to tell everyone about all the interesting things your business is up to and what you’ve got to offer them, right? Just make sure you're not overloading them with information.
See why people like simple email newsletters >
Five reasons not to bother with Search Engine Optimisation (SEO)
Think SEO is a waste of money? Think there are more effective ways to marketing yourself online? Or do you just think there's not really much to SEO, anyway?
See our response to the top five reasons not to bother with SEO >
Haven't we always done social media marketing?
Is Social media marketing an innovation in how we sell or is it just a reinvention of some tried-and-tested, traditional techniques that we’ve all been perfecting for years?
Social Media Marketing: a quick overview
You've heard everyone banging on about Social Media Marketing, but what actually is it and do real businesses actually benefit from it?
Check out our Social Media Marketing overview >
Search Engine Marketing overview: what's it all about?
It's So you know a little about search engine marketing. You've heard the term Search Engine Optimisation and you kind of know your site should be search engine friendly. But what's SEM really all about? And why should you be bothered about it?
Check out our Search Engine Marketing overview >
What happens when everyone's good at SEO?
It's fast becoming the case that most businesses now have websites which are well optimised for search engines. The problem is, so do their competitors.
Find out how to get the edge in search marketing >
Pay Per Click trademark bidding – nightmare or opportunity?
Brands in the UK used to feel very safe on AdWords, but Google’s latest change to their keyword policy seems to have many feeling a bit nervous.
Weigh up risks and opportunities of trademark bidding >
Blogging checklist: think before you blog
Everyday roughly 175,000 new blogs are started and somewhere around 1.6 million people post a blog entry. Feel you should start one because everyone else is? Well hold your virtual horses...
Five things to think about before you start a blog >
The benefits of blogging
Have you been told your website needs a blog? Not sure whether it's worth the time and effort? True, it takes time and energy but done well, it can be hugely beneficial.
More about the benefits of blogging >
Ten quick web writing tips
Online, your competition is only a click away. It’s vital to make your content work. Here are some quick tips to help you make the most of your written web content.
Read our web writing tips>
They're talking behind your back... online communities
You’ve heard it all before; new media enthusiasts telling you how ‘online communities', ‘corporate blogs’ and forums will transform your company’s fortunes. But are they really worth it?
More about building an online community >
Link building : what's it all about?
If you haven't heard of link building, or you have and just don't care, here's our take on it: a decent link-building strategy doesn't only enhance your online presence, it builds your reputation, too.
More about link building >
Getting your email marketing campaign right
When your customers receive your email newsletter they want to know if you have something to offer them. Believe it or not, they don't really care about you or your company. Not yet, anyway.
Read our quick tips for better email marketing campaigns >
Three steps to improve your email newsletter response
Want to get a better response from your email newsletter campaigns? We can't wave a magic wand, but we can offer some quick advice that should point you in the right direction.
Read our tips for improving email newsletter response >
Top five tips to access your online community
As you probably already know, building your own online meeting place, like a forum, is no guarantee of an avalanche of willing participants - but they're out there. You've just got to find them.
More about finding your online community >
Social bookmarking
It can play an important part in your search strategy and bring in a vast amount of traffic – so what is bookmarking and how do you get people to tag your content?
More about bookmarking >